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Fendi Bag

Fendi is synonymous of Italian style and craftsmanship. What started off as a leather and fur shop in Rome has now become an empire, thank to none other than by Karl Lagerfeld. Explore the history of this luxury house in the timeline below.

History of Fendi [infographic]

1925. Fendi is founded by Adele and Edoardo Fendi in Rome as a fur and leather shop.

1946. Adele and Edoardo’s five daughters begin to enter the family business, giving Fendi a fresh look.

1965. Karl Lagerfeld joins Fendi as Creative Director of the Fur and Ready-to-Wear lines. Within the next five years he would introduce the iconic double F logo.

1966. Fendi releases its first couture collection.

1969. Fendi creates their first Ready-to-Wear fur collection.

1977. The Fendi Baguette is introduced.

See: Iconic Handbags

1990. The Fendi Uomo (Menswear) line is launched.

2005. The Spy bag is created.

2006. The B bag is launched.

2007. Fendi becomes the first fashion line to have a show on the Great Wall of China.

2009. The Peekaboo bag makes it debut.

2012. The Fendi 2Jours bag is launched.

2014. The 3Jours bag is introduced. That same year, Fendi invest 2 million euros to help restore the Trevi Fountain in Rome.

2014. The Fendi By The Way bag, also known as the Bauletto, is launched. That same year, the Fendi Monster bag charms are introduced.

2016. The Fendi DotCom bag enters the market.

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